Core Team

Therese Holter

CEO | The Visionary

therese@web3creatives.no

  • With over 15 years of experience in marketing, event planning, and brand building in Norway and the US, Therese Holter has amassed a wealth of knowledge and a highly successful and distinctive network. Her expertise extends to several markets on an international scale.

    Therese Holter's expertise lies in thinking beyond conventional boundaries and developing innovative marketing opportunities that are both distinctive and highly effective. For her NFT marketing was an obvious choice, and for the past several years, she has been fully focused on honing her skills and knowledge within the web3 world.

    With her expertise, she has been involved in high-profile events like Revolve party at Coachella and Miami Swim Week on a global scale and LiveNation with Tons of Rock on a National level.

Eric Elvenes

COO | The Networker

eric@web3creatives.no

  • Eric Elvenes is a multi-talented entrepreneur, A&R Manager, and Musical Advisor with expertise in NFTs and Web3. He holds a bachelor's degree in Tourism and Management and has a wealth of experience in the music industry.

    He has worked as an Artist Manager and A&R Manager at several leading companies, including Knirckefritt Management, Arctic Rights Management, and currently Idap Music(US).

    In addition to his work in the music industry, Eric is also the co-founder of JB Music Group and Web3Creatives. He has been recognized as a winner of the Nordic Music Biz Top 20 Under 30 in 2022.

Kim Søyland

Advisor

kim@soyland.co

  • Kim’s passion for business development and customer experience has led to several successful businesses, particularly in, but not limited to, the hospitality industry.

    Kim has more than 15 years of entrepreneurship and seed investment experience and holds leading positions in several industries. He is strong on strategies for creating unique customer experiences and growth. He sees the bigger picture and uses that ability to create business opportunities.

    Before starting Søyland in 2012, and growing the portfolio to what it is today, Kim was a Viacom director with the commercial responsibility for Norway.

Advisors

Melanie Hunter

The PR Master

  • Melanie Hunter is a publicist with over 10 years of experience that spans entertainment, lifestyle and fashion categories. Her work in entertainment started on successful television shows such as the longest running soap opera Days of our Lives on NBC, to live award shows such as the Grammys, MTV VMAs, BET Awards and more. Her entertainment work also includes producing and promoting countless industry facing events.

    Within the lifestyle category, her longest standing work has been in fashion and lifestyle brands. Previous clients include Dickies, GUESS, Quay Australia, Ralph Lauren, Timberland, House of CB, and many more. Her fashion work includes but is not limited to corporate communications, influencer integration and experiential activations meant to engage media and consumers.

    Her tenacity in learning and adapting to different categories in public relations lead her to working at a Director level within prestigious communications agencies across the United States, and providing consulting services global.

Nader Babba Khalayli

The productive genius

  • Nader Babba Khalayli entered his first leadership role at the age of eighteen years and has over a decade of experience in leadership and entrepreneurship in different businesses.

    Most of his experience comes from the fashion industry, but also various management, founder and board member roles in the nightlife, gym and the football industry.

    He is now the CEO and Co-Founder of Orkestra. A company that develops, connects and designs brands and profiles for commercial industry, pop cultures and subcultures.

    Nader is passionate about people development, business development and is happy to challenge your limits to push for your full potential.

The Team

With an eye for innovation and a deep understanding of traditional marketing strategies, our team brings a fresh perspective to the ever-evolving digital landscape. We thrive on pushing boundaries and delivering cutting-edge campaigns that capture attention and drive results.

What sets us apart is our expertise in the world of Web3. We have immersed ourselves in the decentralized ecosystem, NFTs, and community-driven platforms. By harnessing the potential of Web3 solutions, we unlock unparalleled opportunities for your brand to connect with tech-savvy audiences, explore new revenue streams, and build lasting relationships within your communities.

Our team's passion for creativity and adaptability ensures that we stay at the forefront of emerging trends and technologies. We are constantly exploring innovative strategies, experimenting with novel marketing approaches, and pushing the boundaries of what is possible in both Web2 and Web3 environments.

Whether you're seeking to elevate your brand's online presence, launch an engaging NFT campaign, or establish a strong community around your product, our team is equipped with the skills and expertise to deliver outstanding results. Partner with us, and let our team of creative marketing wizards guide you towards a future where Web2 and Web3 seamlessly converge to create unforgettable brand experiences.

Our Vision

At Web3 creatives our vision is to be a trailblazer in the marketing world by combining the best of both traditional and cutting-edge technologies. We want to create amazing experiences for brands by using the latest tools and techniques from Web3, alongside the strategies that have worked in the past (Web2). Our goal is to help businesses connect with their audiences in unique and exciting ways, staying ahead of the curve in this ever-changing digital landscape. We strive to be the trusted partner for companies looking to navigate the world of Web2 and Web3, providing them with the expertise and solutions they need to succeed in the fast-paced world of modern marketing.

Our Journey

The journey towards Web3 Creatives began in March 2021, when People & PR, a company initially focused on influencer marketing, opened the door to the world of web3 and NFT.

While working with a Norwegian NFT platform, People & PR gained around two years of experience in the field of NFT, which at the time was relatively unknown. We quickly discovered that the unique utilities that can be attached to NFTs make them an innovative and exciting marketing tool.

Through successful cases, studying the Norwegian market, and building networks and knowledge within web3, we decided to take the next step and enter the metaverse with a new company Web3 Creatives where our goal is to introduce the wonders of this space into the commercial market.

Our Values

Our values at Web3 Creatives align with our vision of being a leader in digital innovation and marketing.

We value creativity and innovation in everything we do. We believe in pushing the boundaries of what's possible and constantly exploring new technologies and marketing strategies.

We value transparency and honesty in our business dealings. We want our clients and customers to feel confident that they are working with a reputable and trustworthy company.

We value collaboration and partnerships. We understand that working together with other businesses, organizations, and individuals is essential for success and growth.

We value customer satisfaction and engagement. We strive to create unique and engaging experiences for our customers and build long-lasting relationships with them.

Social and environmental responsibility are important to us. We recognize it as our responsibility to have a positive impact on society and the environment, and we make an effort to incorporate sustainable practices in all aspects of our operations. Additionally, we believe in promoting equality in all areas of our business.